Israeli ad agency McCann Digital launched the "Get An Ugly Girlfriend!" site in Hebrew and English along with a Hebrew-only facebook group to promote the fruit-flavored alcoholic beverages.
The site suggests that like Bacardi Breezers, ugly friends come in several different varieties and women can use them to appear more attractive in social situations.
How terrible are these ads? Pure bad taste. Usually liquor ads are drenched in misogyny but this is just ridiculous. What made these people think putting unattractive women alongside vile descriptions in their ads will draw hordes of women to their beverage? Wow, these ads just scream desperate. I cannot imagine how these models could muster the courage to pose for the camera on an ad that fondly describes them,She's "97 kilograms of femininity, strength, and double chins." There's also Lucy, who's "rubbing thighs...and drooping breasts will turn any trip to the mall into an unforgettable experience." Stupid ad.
They market it like it's the newest beauty essential. The "Ultimate" concealer, if you must. Want to look prettier? get an ugly girl friend! Not. Fucking. Funny.
Want to distract them from your cottage cheese stuffed thighs? Bring Sally!
Want to cover up those those dark under eye circles? Bring Lucy!
I am the beef patty in your burger, the secret pocket of your pleated dress, the mint in your chapstick, the jump button in your remote control, the spring in your step, the last piece of uneaten cookie in your jar, the shuffle feature on your iPod, the wire in your wonder bra, the genius of your victorious choices, the wisdom beneath your inevitable failures, the dexterity of your metacarpals, the bittersweet aftertaste of a cup of steaming hot chocolate, the cool side of your pillow, the remnants of a fleeting dream, the noise of utter silence, the scent of the yellowed pages of your beloved book, the last drop of tequila swimming in your veins. I am Issey. I am the goddess of the pork swords.