Friday, June 19, 2009

Spring/Summer Must Have: Fugly friends

Israeli ad agency McCann Digital launched the "Get An Ugly Girlfriend!" site in Hebrew and English along with a Hebrew-only facebook group to promote the fruit-flavored alcoholic beverages.

The site suggests that like Bacardi Breezers, ugly friends come in several different varieties and women can use them to appear more attractive in social situations. 

How terrible are these ads? Pure bad taste. Usually liquor ads are drenched in misogyny but this is just ridiculous. What made these people think putting unattractive women alongside vile descriptions in their ads will draw hordes of women to their beverage? Wow, these ads just scream desperate. I cannot imagine how these models could muster the courage to pose for the camera on an ad that fondly describes them, She's "97 kilograms of femininity, strength, and double chins." There's also Lucy, who's "rubbing thighs...and drooping breasts will turn any trip to the mall into an unforgettable experience." Stupid ad.

They market it like it's the newest beauty essential. The "Ultimate" concealer, if you must. Want to look prettier? get an ugly girl friend! Not. Fucking. Funny.

Want to distract them from your cottage cheese stuffed thighs? Bring Sally!

Want to cover up those those dark under eye circles? Bring Lucy!

Get an ugly girl friend!

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